Brian Keith Rowland
Internet Marketing Consultant
I'm an internet marketing nerd from Sarasota, FL. I live and breathe: SEM, Google Adwords, Google Analytics, Facebook PPC, Technical SEO, Content Marketing, & Conversion Rate Optimization. Started out as an affiliate marketer and currently hold two positions; Chief Marketing Officer at DRIVE Digital Group and President at Mayflower Media.
1435 East Venice Ave. Venice, FL
See What Others Are Saying About Me
Director of Digital Marketing & Analytics, Avid Life Media
We expanded our partnership with Brian after realizing his talent for driving organic search traffic. He creates high-quality content complete with on-page optimizations for search discovery. He has also consistently managed to improve rank and increase traffic on target terms.
CIO, DRIVE Digital Group
When I met Brian he told me that he was a work horse. This is something you hear often in interviews and rarely do you wind up feeling like the person understated their true potential as in this case. Brian is not only a work horse he is a juggernaut of hard work and dedication. Brian has that "hardiness" factor that allows him to turn hurdles into stepping stones to success. I have been lucky to work with Brian and hope to continue to do so for long into the future
Growth Hacking Skills
Adwords Certified individual with years of experience managing high volume accounts in multiple industry verticals including automotive, affiliate marketing, real estate, SMB accounts, E-commerce, travel and more. Let me show you how to make Adwords profitable for your business (and how to measure your ROI).
- Provides business owners and marketing departments with free in-depth Adwords audit/analysis reports
- Provides in-depth keyword & placement research/action plans for search and display networks
- Strategic implementation of Adwords conversion tracking to accurately track campaign performance and ROI/ROAS
- Granular account creation/optimization strategies--from account setup to optimization--that return significant KPI results (CTR, CPA, etc)
- Expert implementation of Adwords Remarketing via search and display networks. Advanced audience segmentation to increase conversions from remarketing channels
- In addition to being an Adwords certified individual, is currently a Certified BingAds Professional
Google Analytics Consultant
Google Analytics Qualified Individual with an obsession for tracking all metrics and KPI's to increase overall website performance and ROI/ROAS from ad spend. Advanced Google Tag Manager implementation. Let me show you where you are missing opportunities within your analytics account.
- Provides business owners and marketing departments with free Google Analytics audit/analysis reports
- Provides custom implementation of Google Tag Manager to effectively track all on page events to measure KPI's
- Support for transitioning from Google Analytics to Universal Analytics w/ Google Tag Manager implementation
- Advanced audience and demographic analysis to determine strategic and effective online marketing strategies
- Custom Google Analytics dashboard report creation for instant KPI overviews
Online Media Buying Consultant
In addition to Google's display network, I manage online media buys with RTB (Real Time Bid) networks such as Sitescout. Innate ability to discover your target audience and create campaigns and creatives that get results.
- Provides business owners and marketing departments with free media buying plan/strategy
- Advanced conversion tracking on RTB network, Sitescout
- Advanced remarketing strategies on RTB network, Sitescout
- Advanced audience and demographic analysis to determine strategic and effective media buys
- Advanced media buy optimization to increase KPI and ROI/ROAS
- Advanced campaign tracking performance using Prosper202
Facebook PPC Consultant
Advanced Facebook PPC marketing strategies that not only increase brand awareness and page interaction, but ultimately drive consistent conversions.
- Provides business owners and marketing departments with free Facebook PPC plan/strategy
- Advanced targeting strategies that put your brand in front of your exact demographic
- Implementation of Facebook conversion tracking to effectively track ROI/ROAS
- Advanced audience and demographic analysis to determine strategic and effective Facebook PPC campaigns
SEO & Content Marketing Consultant
Advanced search engine optimization techniques and strategies that consistently push target websites into the top organic listings.
- Provides business owners and marketing departments with free SEO audits and analysis reports
- Advanced technical SEO knowledge. Indexing, server redirects, page speed, on page optimization, etc
- Advanced offsite linkbuilding that produces high quality links
- Advanced content marketing strategies that produce high quality links
Relevant Work Experience
2012 - PRESENT
Affiliate marketer, domain acquisition & investments, web publishing, & media company.
Director of Paid Search
2012 - APRIL 2015
DRIVE Digital Group
Manages search marketing campaigns for major automotive brands such as Chevrolet, Subaru, Toyota, Honda, Nissan, and luxury brands such as Porsche, Audi, and Lamborghini (and many more). Provides in-depth Adwords, BingAds, Facebook, and media buying strategies, as well as full account configuration, optimization, and client-faced reporting. Fiscally responsible for $1.5MM per year in ad budgeting and spend. Responsible for managing 3 PPC analysts. Have written many internal training documents to scale the setup, optimization, and reporting for clients.
2009 - PRESENT
Under Mayflower Media
Performs in many industries/verticals, such as automotive, insurance, dating, and more to drive targeted traffic to advertiser offers. Techniques used to drive traffic are: PPC, SEO, PPV, and content marketing.
Freelance Sales Copywriter
2009 - 2011
Learned various sales/ad copywriting techniques from what many consider the greatest copywriters of all time: David Olgilvy, Eugene Schwartz, Dan Kennedy, and Gary Halbert to name a few. Created sales copy for many advertisers on digital publishing platforms such as ClickBank. Eventually learned traffic generation strategies (SEO, PPC, and email marketing) and conversion rate optimization techniques that catapulted me into an affiliate marketer for large brands.
Google Adwords Certified
2013 - PRESENT
Certified BingAds Professional
2013 - PRESENT
Google Analytics Qualified Individual
2013 - PRESENT
2008 - PRESENT
Adobe Photoshop 6/CC